Category: technologies

SEO prioritize keyword research or content writing? Insights from my observations and results

Article available in English

Google Keyword Planner is a close friend of everybody who competes for the position in #1 page on Google search. However, stuffing your website with keywords won’t get you to the #1 page, and Google might flag your site as trying to circumvent its searching algorithm. In my case, I’ve written blog posts for a year without researching keywords. Yet, one of my post emerged into #1 page of Google search, sometimes with a completely unrelated search phrase.

Let’s see how the post is displayed with different keyword searches. My 2 chosen keywords are “Jetbrains” and “reset trial”.
#1 page with keyword "jetbrain unlimited trial". Though "unlimited" appeared in the link, no such keywords were in the post.
#1 page with entirely unrelated keywords.
With "reset trial" phrase reversed, my post still stayed at #1 page.
I tried typing the exact phrase in the exact order, and my post vanished from the #1 page! Really Google?

This blog post was on the internet for quite a while (8-9 months or so), therefore it was undoubtedly indexed by Google.
And I had to conclude that

Google disregarded my arranged keywords.

As what you have seen in these screenshots, unrelated searched keyword delivered my blog post to page 1, while with the search phrase that matched my chosen keyword, my blog post was nowhere to be seen.

Actually, there weren’t too many organic search traffic coming to my blog until recently, when the blog post above started hitting the search result and became the primary landing page and I started looking at what drove my post to page #1.
Even now, there are not so many pages or posts that contain “jetbrains reset trial” phrase and yet, my blog post was buried deep down on the internet for a long time.

So, the point is

keyword research is not as effective as you might think.

Don’t get me wrong - it is essential to SEO, but if you only do keyword research and don’t polish your post with good content, then it will be ignored gradually by the search engines.

Google’s ranking algorithm is, when people search for something and find your website, if they navigate back shortly after visiting your website and look for the next result, Google will decrease your website ranking for that search result. Trying to cheat the search engines won’t last you long. The worst thing is, your website might be flagged as spam and may even be removed from Google index.

To avoid that, instead of trying to play around the algorithm, devote your effort to creating helpful content. Eventually, Google will recognize your website and grant it an appropriate ranking.

And paying attention to technical SEO helps a lot too. Since this is much more measurable than keyword SEO and not quite hard to follow while providing visible results, you should consider doing it as thoroughly as you can. Use technical SEO audit tools like https://www.woorank.com/ to probe for potential technical flaws. Install SSL, get your website an AMP version, optimize resources, improve mobile-friendliness… will make your website look better and easy to analyze for Google search, thus resulting in better ranking.

Pushing your website to search engines’ page #1 is vital for your business, but providing real value to your users is a cornerstone to build up your stable, everlasting business. Blogging and content writing usually takes a very, very much time to be nurtured before they can bear fruit. Be patient, resilient, keep researching and applying what you have learned, and one day you will reap your deserved rewards.